Your Life AZ - Media Integration

During my time at The Cronkite Agency, I worked on a paid media campaign with Your Life AZ for "Every Little Step Counts" (ELSC), the health initiative under the Robert Wood Johnson Foundation.

Our efforts successfully secured a segment on their morning show, which highlighted the initiative's mission and impact. Following the success of the initial airing, we negotiated and established a contract for three additional spots to run in the subsequent months, ensuring sustained visibility and engagement for the campaign.

https://vimeo.com/824184653