Production Stage - Every Little Step Counts (ELSC)

RWJF - Media Plan.pdf

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ELSC ROS_Script - Healthy Meal Tips .docx

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Shot List.xlsx

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Cada Pasito Cuenta CAMPAGIN PRODUCTION BINDER.pdf

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I had the opportunity to work on the creation and rebranding of the Robert Wood Johnson Foundation (RWJF) Health Campaign, Every Little Step Counts (ELSC).

Collaborating with a team of peers, we applied color theory and optimized the logo and overall design to ensure a cohesive, user-friendly visual identity. The goal was to align the branding with the campaign's mission, enhancing both its appeal and accessibility.

These documents represent the Production Stage of the project, which included filming six video demonstrations focused on promoting a healthier lifestyle.

During my time at The Cronkite Agency, we also worked on improving the UX design of the project to ensure the site was intuitive, engaging, and accessible for all users. The result of this collaboration can be seen here: Every Little Step Counts - Diabetes Prevention for Families.