Media Outreach Plan - Every Little Step Counts (ELSC)

During my time at The Cronkite Agency, I was tasked with developing a comprehensive media outreach plan for the RWJ Foundation's Health Initiative "Every Little Step Counts (ELSC)."

My responsibilities included managing two main TV spot campaigns: one for Univision and the other for AZ Family.

These campaigns focused on promoting healthy diets, featuring simple and affordable ingredients, and were designed to make nutritious eating accessible to everyone.

Additionally, we aimed to highlight the important work of ELSC and RWJF in providing resources and support to the Phoenix metro area, especially targeting underserved communities.

My work involved close collaboration with media outlets, creative teams, and health experts to ensure the messaging was clear, impactful, and aligned with the initiative’s goals.

Healthcare Research.pdf

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UNIVISION

Media Outreach Plan

Univision Brief - Sales Pitch.docx

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AZ Family April 11 Segment Talking Points.docx

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Your Life Arizona

Media Outreach Plan

Your Life AZ Talking Points.docx

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