Logo Rebranding - Every Little Step Counts (ELSC)

Recommendation of ELSC Color Logo.docx

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RWJF - Media Plan.pdf

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ELSC-v2 LOGO OPTIONS.zip

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I had the opportunity to work on the creation and rebranding of the Robert Wood Johnson Foundation (RWJF) Health Campaign, Every Little Step Counts (ECLSC).

Collaborating with a team of peers, we applied color theory and optimized the logo and overall design to ensure a cohesive, user-friendly visual identity. The goal was to align the branding with the campaign's mission, enhancing both its appeal and accessibility.

During my time at The Cronkite Agency, we also worked on this project, focusing on improving the UX design to ensure that the site was intuitive, engaging, and accessible for all users. You can see the result here: Every Little Step Counts - Diabetes Prevention for Families