Campaña Publicitaria de Redes Sociales - ZARA

During my time at The Cronkite Agency, I focused on refining my social media design techniques, particularly for Instagram and Facebook. As part of a project to promote a new ZARA collection, my team and I created posts, Instagram Stories, and Facebook content.

Our task was to ensure the design maintained ZARA’s established look and feel, aligning with their aesthetic while incorporating their signature colors. Although our work was not selected for the social media campaign, the experience was invaluable in helping me understand the nuances of brand consistency and audience engagement.

This project was executed using Photoshop, which allowed me to sharpen my skills in creating visually compelling content that resonates with social media audiences, all while staying true to the brand’s identity and guidelines.